VHIO Divulga (WIP)
The leading science-communication platform for cancer research
VHIO Divulga is a new platform from VHIO (Vall d'Hebron Institute of Oncology) created to connect oncology research with schools, patients, and the wider community.
We were invited to develop a brand identity for this program that feels both scientific and deeply human, rooted in Barcelona’s visual culture. Inspired by the architecture of modernisme (Catalan art noveau), hydraulic tiles, and the iconic panot of the city, we designed a modular illustration system built from core geometric shapes and a flexible grid. Together, these elements form a visual language that reflects the nature of scientific discovery—patterns that repeat, shift, and connect.
A fresh, warm colour palette, combined with subtle half-tone textures referencing newspaper printing (a nod to the idea of divulgation), brings depth and approachability to the system. The typographic voice pairs a clean, accessible grotesque that anchors the identity in scientific clarity, with a serif that introduces a more natural, human dimension.
Across talks, workshops, and public programs, VHIO Divulga now has a brand that is vibrant, optimistic, and unmistakably Barcelona—designed to make science easier to understand and closer to everyone.
Services
- Brand Identity
- Website
- Campaign
Team
- Claudia Aran
- Debi Hasky
- Jordi Bayona
Collaborators
- Bogdan Condorachi, Web Developer
