Lavish Creative is a marketing agency dedicated to helping small businesses stand out and make an impact in their communities, lavishly. Madeline Eddi, the founder and social media marketer behind the screen, sought a brand that would embody values of community, impact, and innovation.

Our design strategy focused on creating a bold and confident brand identity with a modern edge. We chose fonts that were sophisticated yet had a unique character, introducing a touch of imperfection, and reflecting the agency’s willingness to explore new ideas and approaches.

The main goal of the logo design was to create a mark that was inviting, approachable, and friendly. The secondary graphic element features the letters 
‘L’ and ‘C’ from Lavish Creative, arranged to look like a face. This adds a human touch to the brand, making it more relatable to the agency’s Gen Z audience.

Inspired by Maddie's personal style, we chose rusted red as the primary color to symbolize her bold and passionate approach. Neutral tones like off-whites, dark greens, purples, and browns were added to complement the primary color. These shades reflect Maddie's love for natural elements and ground the brand's visual identity.

While working on Lavish Creative’s new identity, one of Maddie’s most important values was to create a brand that reflected her commitment to affordable, high-quality services while resonating with her audience. Our collaboration was an exciting opportunity to 
craft an identity that reflected these core values and exuded energy, creativity, and approachability.

To support this and complement the brand guidelines, we developed an autonomous design system for social—designed to empower Maddie and her team, simplifying oversight and ensuring consistency in their creative work.