Vintage Formentera is a fashion boutique nestled in the heart of the island of Formentera, a captivating gem near Ibiza.

One of the main goals when developing its brand identity was to uphold the essence of the island's maritime heritage. To capture this, the new logotype's visual concept revolves around a compass's symbolic representation.

With its four cardinal points, the compass serves as a metaphor within the brand identity, always guiding customers toward their ultimate destination—the store itself.